John Burnett's DESIGN PORTFOLIO
The NIKE GRAIL
Sketch to Ad Pipeline
THE NIKE GRAIL
Accelerating ideas into realized mockups.
Client / Brand: Nike
Role: Creative Director, Art Director, Marketing Director
Timeline: 24 Hours
Tech Stack: Nano Banana, Veo3, Photoshop, DaVinci
From Sketch to Social Media
Nike is known for its powerful, focused branding and expansive inventory. But the pipeline from a concept to a realized shoe is long and complicated. My workflow allows for a simple concept to be smoothly developed into a realized product – then immediately into social media mockups.
THE SEARCH FOR THE HOLY GRAIL
Sora 2 by openAi hit the market like a thunderbolt and seized the internet by storm… and then fled almost as quickly as it arrived. While we may never know what a commercial version of Sora 2 would have inspired, we do know what the platform was capable of with our extensive testing.
We threw everything we had at Sora 2: comedy, documentaries, social media, even educational snippets. There was virtually nothing it couldn’t handle (within its 10-15 second time limit). Far more shocking was it’s ability to do music, voice over work, and a credible job at editing. It was truly shaping up to be a one stop shop.
Sadly, we’ll never know what the future of Sora 2 would be. Our dozens of experiments will hopefully encase this remarkable tech in amber, providing a wonderful showcase of where our Ai technology was and where it was headed.
THE MOODBOARD & EARLY CONCEPTS
Sora 2 by openAi hit the market like a thunderbolt and seized the internet by storm… and then fled almost as quickly as it arrived. While we may never know what a commercial version of Sora 2 would have inspired, we do know what the platform was capable of with our extensive testing.
We threw everything we had at Sora 2: comedy, documentaries, social media, even educational snippets. There was virtually nothing it couldn’t handle (within its 10-15 second time limit). Far more shocking was it’s ability to do music, voice over work, and a credible job at editing. It was truly shaping up to be a one stop shop.
Sadly, we’ll never know what the future of Sora 2 would be. Our dozens of experiments will hopefully encase this remarkable tech in amber, providing a wonderful showcase of where our Ai technology was and where it was headed.
FINAL SHOE SELECTION
Sora 2 by openAi hit the market like a thunderbolt and seized the internet by storm… and then fled almost as quickly as it arrived. While we may never know what a commercial version of Sora 2 would have inspired, we do know what the platform was capable of with our extensive testing.
We threw everything we had at Sora 2: comedy, documentaries, social media, even educational snippets. There was virtually nothing it couldn’t handle (within its 10-15 second time limit). Far more shocking was it’s ability to do music, voice over work, and a credible job at editing. It was truly shaping up to be a one stop shop.
Sadly, we’ll never know what the future of Sora 2 would be. Our dozens of experiments will hopefully encase this remarkable tech in amber, providing a wonderful showcase of where our Ai technology was and where it was headed.
ADVERTISEMENTS
Sora 2 by openAi hit the market like a thunderbolt and seized the internet by storm… and then fled almost as quickly as it arrived. While we may never know what a commercial version of Sora 2 would have inspired, we do know what the platform was capable of with our extensive testing.
We threw everything we had at Sora 2: comedy, documentaries, social media, even educational snippets. There was virtually nothing it couldn’t handle (within its 10-15 second time limit). Far more shocking was it’s ability to do music, voice over work, and a credible job at editing. It was truly shaping up to be a one stop shop.
Sadly, we’ll never know what the future of Sora 2 would be. Our dozens of experiments will hopefully encase this remarkable tech in amber, providing a wonderful showcase of where our Ai technology was and where it was headed.
SOCIAL MEDIA SIGHTINGS.
Inspired by realistic pixel art transformations, we wanted to see if we could go one step further: pixel art made into realistic costuming. To keep the tone light (and hilarious), we imagined a sci-fi convention with some of the worst homebrew costumes imaginable.
We started with a diverse cast and costuming that wasn’t just a straight recreation, but a curated campaign to capture the comedy (carefully, of course).
The results were genuinely heartwarming: each clip exudes personality and a unique take on the established IP. These people may not be real, but your reaction to their joy is authentic.
READY FOR ANYTHING?
John Burnett’s Midjourney Masterclass is ready to teach you how to do all this and worlds more. Accelerated learning, form-fitting workflows and completely discreet.
JOHN BURNETT
Designer . Mentor . Innovator