John Burnett’s
MIDJOURNEY
MASTERCLASS
Ai Experiments & Exploration
Ai EXPERIMENTS & EXPLORATION
Going beyond simple generations.
Client: Personal Research
Role: Creative Direction, Brand Identity, Art Direction
Timeline: Under a day for each project
Tech Stack: Midjourney, Nano Banana Pro, Gemini, Sora 2
INNOVATION & PRACTICAL APPLICATION
We believe in a robust tech stack and constant innovation. In addition to our major tracks of Fashion, Games and Ads – with Gen Ai, we are only limited by our imagination. Here are a few of our more daring (and fun) explorations into what Gen Ai can do. Check back often as we may update with even more projects in the future.
Cosentino Ad
fashion
THE WORST Ai COSPLAYERS
ENTERTAINMENT
3D DARK SOULS RINGS
GAMES
THE LAST DAYS OF SORA2
TECH
COSENTINO AUTUMN AD
Source: Original
For the Constantino line of clothing, we wanted to showcase a completely new workflow for their industry: start with the advertisement and then work backwards to the fabric and form.
We developed the initial design from their early specifications, then created an original model that would best speak to the mood and demographic they wanted.
What was most surprising was the fidelity mixed with the speed. This ad likely would have taken months, possibly a calendar year if you include the back-and-forth friction. Instead, the experiment – a ready-as-is looping digital advertisement – wrapped up in a day with room to spare.
THE WORST Ai COSPLAYERS.
Source: Megaman 2 by Capcom
Inspired by realistic pixel art transformations, we wanted to see if we could go one step further: pixel art made into realistic costuming. To keep the tone light (and hilarious), we imagined a sci-fi convention with some of the worst homebrew costumes imaginable.
We started with a diverse cast and costuming that wasn’t just a straight recreation, but a curated campaign to capture the comedy (carefully, of course).
The results were genuinely heartwarming: each clip exudes personality and a unique take on the established IP. These people may not be real, but your reaction to their joy is authentic.
3D DARK SOULS RINGS
Source: Dark Souls by From Software
“Soulsborne” games have a staggering amount of flat 2D assets. We posed a simple question: how easy is it to turn those flat 2D UI elements into full 3D models?
We took the low-rez 2D rings, upscaled and reoriented the rings in Nano Banana, then ran them through Midjourney’s (at the time new) Video.
The results are stunning. Midjourney Video didn’t just factor in material, but how that material interacts with light. This is an incredible boon to UI artists who want to make 3D models of existing 2D assets without a production bottleneck – and who knows what the future will hold for whole 3D models made with prompting alone.
3D DARK SOULS RINGS
Source: Dark Souls by From Software
“Soulsborne” games have a staggering amount of flat 2D assets. We posed a simple question: how easy is it to turn those flat 2D UI elements into full 3D models?
We took the low-rez 2D rings, upscaled and reoriented the rings in Nano Banana, then ran them through Midjourney’s (at the time new) Video.
The results are stunning. Midjourney Video didn’t just factor in material, but how that material interacts with light. This is an incredible boon to UI artists who want to make 3D models of existing 2D assets without a production bottleneck – and who knows what the future will hold for whole 3D models made with prompting alone.
THE LAST DAYS OF SORA 2
Source: Various Public-Domain Fine Art
Sora 2 by openAi hit the market like a thunderbolt and seized the internet by storm… and then fled almost as quickly as it arrived. While we may never know what a commercial version of Sora 2 would have inspired, we do know what the platform was capable of with our extensive testing.
We threw everything we had at Sora 2: comedy, documentaries, social media, even educational snippets. There was virtually nothing it couldn’t handle (within its 10-15 second time limit). Far more shocking was it’s ability to do music, voice over work, and a credible job at editing. It was truly shaping up to be a one stop shop.
Sadly, we’ll never know what the future of Sora 2 would be. Our dozens of experiments will hopefully encase this remarkable tech in amber, providing a wonderful showcase of where our Ai technology was and where it was headed.
READY FOR ANYTHING?
John Burnett’s Midjourney Masterclass is ready to teach you how to do all this and worlds more. Accelerated learning, form-fitting workflows and completely discreet.
JOHN BURNETT'S
MIDJOURNEY MASTERCLASS
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