John Burnett’s
MIDJOURNEY
MASTERCLASS
Layla’s Paris Fashion Shoot
LAYLA'S PARIS FASHION SHOOT
A $100k Campaign for under $100
Client: Anonymous Firm
Role: Creative Direction, Ai Genetics, Fashion Design, Environment Design, Director of Photography
Timeline: 3 Days.
Tech Stack: Midjourney, Nano Banana Pro, Photoshop
MASTERY: IDEATION & CREATIVITY
Consistency was a pipedream in the early days of generative Ai, much to the chagrin of early-adopters. Let’s find out just how far the tech has advanced by seamlessly fusing 3 unique elements: an outfit, a model, and an environment. Imagine the possibilities of working backwards from the finished photoshoot back to the textiles and patterns.
Team Size
1
Model Availability
Anytime
Cost Reduction
99%
CHANGE IS GOOD.
The application for Generative Ai in fashion is both obvious and deceptive. Yes, we can go as finely detailed as the atom of every stitch and as macro as reality itself. But the real unsung advantage lies in the incredible projective power of Ai; the ability to work from point B backwards to point A. Context is always king in a creative endeavor like fashion, so watch as we prepare a 100k Paris photoshoot to see our rough ideas come to life on our model.
And speaking of our model, meet Layla – our Gen 1 Ai Persona designed specifically for modeling shoots. She’ll be ably handling all our costume changes and roadtrips with boundless enthusiasm (and infinite patience).
THE SARTORIAL STARTING LINE
First, let’s get started with a salmon-colored skirt, white blouse and a cream fuzzy jacket for a touch of the whimsical and daring. We’ll start our Paris photoshoot in the hazy early morning in Le Marais around the Place des Vosges so Layla can grab a cafe and maybe cause some mischief.
SESSION 1
BREAKFAST AT LE MARAIS
As you can see, Layla is already showing off her sartorial wit for all of the early birds in Place des Vosges. Here we don’t just speculate on how the skirt will hit the thigh or how the schema changes when seated. We can see it all, in context, and can change any little bit on the fly.
LET’S MIX IT UP.
The afternoon sun is rising (though we never lose too much light on our Shoots) so let’s strike a pose just outside of the Louvre… and you know what? Let’s use our VIP access to go inside too. We’re beating the heat with this joyous sunflower top mixed with gilded jean shorts.
SESSION 2
AN AFTERNOON AT THE LOUVRE
Looks like our backstage passes worked, and Layla has her run of the place. Action poses, crowd scenes, juxtaposed locations – they can all be used to refine existing ideas or inspire innovation. Creative ideation just got an upgrade
THE NIGHT IS YOUNG.
As evening settles in, Layla wouldn’t be caught dead binging on the couch. We’ll finish out the day at the cozy restaurant L’oiseau Blanc overlooking the Eiffle Tower. It’s time to enjoy the Parisian nightlife in her gorgeous azure dress with its spaghetti cross straps and signature “starlight” belt.
SESSION 3
DINNER AT L’OISEAU BLANC
Layla looks incredible as ever, but not as incredible as the idea of testing out daring new ideas without any risk. In a traditional workflow, the “starlight” belt might have been too risky to dedicate a production line, or needed the kind of buy-in that would be impossible. But by seeing the finished product out in the wild, pitching up the chain has never been easier.
READY TO LOOK YOUR BEST?
John Burnett’s Midjourney Masterclass is ready to teach you how to do all this and worlds more. Accelerated learning, form-fitting workflows and completely discreet.
JOHN BURNETT'S
MIDJOURNEY MASTERCLASS
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